About Us

As part of our vision, at SERVICESSAPP we constantly strive for transparency, diversity, women empowerment, accessibility, social responsibility, and sustainability.

Michal and Boaz Keidar are renowned entrepreneurs who founded Michlol Solutions LTD in 1999 and transformed it into Israel's leading Facility Management company.


In 2010, ServicesApp was established as part of Michlol’s group with the aim to provide to our valuable customers a technological platform for managing & operating services in an innovative & advanced way.
Our services and solutions includes extensive response to work plan management, operation of technician, field force service providers, safety plans and surveys, asset management, lease contract management, vendor control, customer satisfaction assessment and production of reports in various sections.

The system connects to different systems in the API and serves as a front end for wide solutions such as connecting to parking management systems, smart building systems, various ERP systems, energy control, shuttle route and more.

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Boaz Keidar photo

Boaz Keidar

CEO, Co-Founder

Boaz is an entrepreneur with over 25 years of experience in Facilities Management in various advanced,  smart working spaces and environments.
The establishment of ServicesApp was a natural next step aimed at further enhancing the innovative capabilities of Michlol Group.
Boaz serves as a Facility Management expert focusing on innovation, and a strong partnership with its customers considering their current and future needs.

Michal Keidar photo

Michal Keidar


Michal is an entrepreneur with 25 years of experience in Service and Operations.
She brings with her a versatile managerial experience and innovative approach to customer service .Michal proudly promotes the empowerment of women at work and beyond. Michal serves also as Michlol Solutions Ltd CEO for over 20 years, ensuring successful collaboration with leading organizations in Israel and worldwide.

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Omri Barzilai


Omri has over 15 years of experience in financial management and budgets. Omri serves as CFO of Michlol Group which includes Michlol Solutions Ltd and Michlol Services Application Ltd.Omri brings to Michlol Group extensive experience and  capabilities in managing and implementing financial and control systems, organizational processes data analysis, and close collaboration with multinational companies from various industries.

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Smadar Baruch


Smadar has over 25 years of experience and knowledge in management and operations.  Smadar brings to Michlol Group extensive and diverse managerial capabilities with large scale complex systems, autonomous units - resources management, projects, human resources, and integrative planning. Smadar enhanced approach and vision brings added value to the effectiveness of operational systems and continuous improvements for the benefit of our customers.

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Vered Fridman


Vered has 20 years of experience in complex CRM projects,  in innovative technological  environment. Throughout her career, Vered has been leading unique and complex technological projects with multinational organizations. Vered is responsible for product management, technical evaluations, resources, customers interface and the integration of development  teams with customer needs, ensuring execution of the company’s technological vision.

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Keren Dolev


Keren holds 15 years of experience in the R&D world. She’s an expert consultant on MS-CRM and the construction of architectural services. Keren is responsible for QA, data privacy and security, access and interfaces to various technological environments.Keren approach promotes a fruitful collaboration, sharing of information and knowledge among development teams, fostering continuous improvement  of our products and technological capabilities . 


Yaniv Arditi


Yaniv Arditi has over 15 years of experience in IT projects through various roles, ranging from code writing to project management and leadership of development teams, to solution architecture at Microsoft. 

Specializing in Microsoft platforms, Yaniv obtains extensive knowledge and a deep understanding of Microsoft Power Platform elements and Azure services which are leveraged for designing robust, secured applications.

In his role, Yaniv owns the planning and maintenance of the architectural design of an ever-changing and quickly growing application, while using innovative technology to tackle complex challenges.


We view our customers & suppliers as partners. The key to our success is transparently collaborating with all of our partners.

We provide services to global companies, R&D centers, pharma companies, real estate companies, and leading startups.

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